Keep it fresh, but similar.
Pacific northwest franchises provided a few corporate approved stock photos, logos, and the offers themselves; I was tasked with creating fresh art for a variety of print media at least once each month. From door hangers, EDDMs, postcards, banners and additional signage. I enjoyed revamping work, recycling design elements, and the challenge of making something new, yet similar consistently.
Aaron's print work was all corporate approved. Brand guidelines and legalese had to be strictly followed.